About
devanté.nyc is a production studio & creative agency coordinating a collective of designers, photographers & videographers to produce visual branding for fashion, food & entertainment
about devanté:
Born & raised in Detroit Michigan & based in New York City
Devanté Melton is a designer & project coordinator specializing in creative production.
Originally a classically trained chef & graduate of The Culinary Institute of America; he began his career managing events & social media for renowned companies like Jean-Georges Management, Major Food Group & the Alinea Group - Eventually becoming Marketing Director for the restaurant group, DeRossi Global.
His passion for production led him to more creative opportunities outside of the food industry & inspired him to expand his work into visual branding & art direction.
"I enjoyed creating in the kitchen because each plate represented a combination of intuition & intention. Similar to any dish, every design concept hosts contrasting & complimentary ingredients. These aspects are then balanced & made to coexist - becoming a final product that is organic, provocative & cohesive.
When I am not out scouring the streets for the perfect plate or finding props in a forest; I can be found cooking for friends or dreaming endlessly about the world around me."
minimalism
vs. maximalism
our creative direction for set design & product styling
is inspired by the balance of opposing forces in nature
simplicity & order coexist with abundance & spontaneity;
the reality we create is always intentional, provocative & organic
Process
collaborate
our ideas are built on the spirit of each brand.
the mission & vision of our collaborators act as a foundation.
ideate
ideas are translated into visual concepts that are provocative, organic & rooted in aesthetic .
we workshop our concepts to develop a cohesive & refined design.
create
our designs are brought into reality through sourcing & styling.
creative direction of all design elements lead to a final product,